• AdvertiserID
• An ID that uniquely identifies an advertiser's URL (for example, 6113 identifies bestbuy.com)
• Data type: integer

• BrandID
• Brands group together multiple Keyword Groups and are assigned an ID
• Data type: integer

• CampaignID
• Campaigns group together multiple Keyword Groups and are assigned an ID
• Data type: integer

• CategoryID
• These represent business categories and are broken down into top-level and sub-categories (for example, "Financial Services" is a top-level category and "Credit Cards" and "Investing" are sub-categories below it)
• Data type: integer

• CompetitorSetID
• An ID that identifies a set of advertisers of interest that may also be displaying ads for a keyword
• Data type: integer

• Currency
• Three-letter code identifying the currency to return monetory values in (defaults to USD for US Dollars; other common codes are: CAD for Canadian Dollars, GBP for British Pounds, and EUR for Euros)
• Data type: string

• DateRangeMode
• This sets one of three date-range modes (D = day, W = week, and M = month); this is only used for SEM data services
• Data type: char

• EndDate
• This is a yyyy-mm-dd format to mark the end of a time period (for example, 2014-10-15 for October 15, 2014)
• Data type: date

• ExcludeAdvertiserID
• This is used to exclude a single advertiser by ID
• Data type: integer

• IncludeSubdomains
• This flag instructs the query to roll up subdomains into their common top-level domain (for example, adwords.google.com and video.google.com would be rolled up into google.com; 1 = roll up subdomains and 0 = treat subdomains as separate advertisers)
• Data type: bit

• InfringementType
• This determines the type(s) of infringements you want returned (bidding = only bidding infringements, adcopy = only ad copy infringements, both = bidding and adcopy infringements
• Data type: string

• KeywordGroupID
• Keyword Groups identify multiple Keywords and are assigned an ID
• Data type: integer

• KeywordID
• Keywords represent individual search phrases (for example, "cheap flights") and are assigned an ID
• Data type: integer

• LimitRows
• Sets the maximum number of rows to return; it acts like the TOP keyword in T-SQL (if not defined then "all rows" are returned)
• Data type: integer

• MaxAvgPosition
• Sets the maximum average position of an advertiser versus other advertisers returned by the same search (0 to .9 for premium positioning and >= 1 for the side position)
• Data type: float

• MaxClicks
• Sets the maximum number of clicks for an ad to be included in the result set
• Data type: integer

• MaxCoverage
• Sets the maximum coverage percentage for a record to be included in the results (coverage is defined as the percentage of times an ad shows up for a keyword; entered as a number as follows: 51.5 is 51.5%)
• Data type: float

• MaxCPC
• Sets the maximum cost per click (CPC) for a record to be included in the results
• Data type: float

• MaxCTR
• Sets the maximum click through rate (CTR) for a record to be included in the results (click through rate is defined as the number of times an ad is clicked on versus the number if times it is displayed)
• Data type: float

• MaxImpressions
• Sets the maximum number of impressions (impressions are defined by the number of times an ad is displayed based on a date range, search engine and county)
• Data type: integer

• MaxSpend
• Sets the maximum spend amount for a record to be included in the results
• Data type: integer

• MinAvgPosition
• Sets the minimum average position of an advertiser versus other advertisers returned by the same search (0 to .9 for premium positioning and >= 1 for the side position)
• Data type: float

• MinClicks
• Sets the minimum number of clicks for an ad to be included in the result set
• Data type: integer

• MinCoverage
• Sets the minimum coverage percentage for a record to be included in the results (coverage is defined as the percentage of times an ad shows up for a keyword; entered as a number as follows: 51.5 is 51.5%)
• Data type: float

• MinCPC
• Sets the minimum cost per click (CPC) for a record to be included in the results
• Data type: float

• MinCTR
• Sets the minimum click through rate (CTR) for a record to be included in the results (click through rate is defined as the number of times an ad is clicked on versus the number if times it is displayed)
• Data type: float

• MinImpressions
• Sets the minimum number of impressions (impressions are defined by the number of times an ad is displayed based on a date range, search engine and county)
• Data type: integer

• MinSpend
• Sets the minimum spend amount for a record to be included in the results
• Data type: integer

• RegionID
• An ID that identifies a particular country
• Data type: integer

• SearchEngineID
• An ID to identify a search engine (for example, 1 identifies Google)
• Data type: integer

• SortField
• Sets a field to sort the results by
• Data type: string

• SortOrder
• If a SortField is defined, then this sets to sort ordering to ascending (using ASC) or descending (using DESC)
• Data type: string

• StartDate
• This is a yyyy-mm-dd format to mark the beginning of a time period (for example, 2014-10-15 for October 15, 2014)
• Data type: date