// XML Output
<?xml version="1.0"?>
<api_result>
  <api_class>PPCKeywordService</api_class>
  <api_method>GetData</api_method>
  <quota_cost>0</quota_cost>
  <status>SUCCESS</status>
  <message />
  <value>
    <row>
      <url>adgooroo.com</url>
      <coverage>100</coverage>
      <avg_position>1.4</avg_position>
      <ranking>1</ranking>
      <captured_imps>102</captured_imps>
      <clicks>0.78</clicks>
      <ctr>0.034</ctr>
      <cpc>0.379</cpc>
      <cost>0.262</cost>
      <missed_imps>87</missed_imps>
      <est_spend>24.2</est_spend>
    </row>
  </value>
</api_result>


// JSON Output
{
  "api_class": "PPCKeywordService",
  "api_method": "GetData",
  "quota_cost": 0,
  "status": 0,
  "message": null,
  "value": {
    "row": [
      {
        "url": "adgooroo.com",
        "coverage": 100.0,
        "avg_position": 1.4,
        "ranking": 1.0,
        "captured_imps": 102.0,
        "clicks": 0.78,
        "ctr": 0.034,
        "cpc": 0.379,
        "cost": 0.262,
        "missed_imps": 87.0,
        "est_spend": 24.2
      }
    ]
  }
}


// CSV Output
url,coverage,avg_position,ranking,captured_imps,clicks,ctr,cpc,cost,missed_imps,est_spend
adgooroo.com,100,1.4,1,102,0.78,0.034,0.379,0.262,87,24.2